The a broader perspective refers to the study of

The term rhetoric refers to an old
art of discourse and argumentation. Therefore, individuals become rhetors if
they write or speak in a manner that seeks to convince others of what they
believe. Of importance, is that the term rhetoric in a broader perspective
refers to the study of uses of visual, spoken and written language. The art
revolves around investigating how language helps in organizing as well as
maintaining social groups. From a rhetoricians perspective language is
constitutive, dialogic, closely connected to thought and integrated with
economic, cultural and social practices. Of importance is that the term
rhetoric refers to the available means of persuasion. Hence, the rhetoric
appeal utilized to make convincing arguments revolves around using logical
arguments (logos), creating emotional reaction to the audience (pathos) and
projecting a charismatic, authoritative or trustworthy image (ethos). Although rhetoric revolves around
identifying how communication work as a strategy to develop a convincing and
sound argument, the appeal of persuasion depends on the speaker’s persona, the
audience and the subject; hence the paper seeks to explore how rhetoric works.

the art of argumentation involves the speaker considering the subject. By
considering the subject in question, the speaker evaluates his knowledge on the
subject and the best persuasion appeal to employ to convince the audience. For
example, in the American political environment politicians consider the topics
to address when addressing the voters as a strategy to develop logical argument
that captivate them. The proofs as well as evidence used by politicians make
their argument convincing to the audience. For example, during the last
presidential election, President Trump utilized the linked emails personal
emails of Presidential aspirant Hillary Clinton to convince the American voters
that she would not handle the state secrets if elected president. Therefore,
the speaker’s ability to understand the subject of discussion creates an avenue
to familiarize oneself with sufficient evidence that is appropriate to the
topic in discussion.  Of importance, is
that the by giving sufficient evidence in their rhetoric the speakers give
their audience a sense of logos thus convincing them to follow their viewpoint.

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refers to the art of discourse in the sense that it revolves around the speaker
understanding his or her audience and making an effort to speculate their
disposition, knowledge and expectations in regard to the subject under
consideration. The rhetorical understanding of the audience makes it possible
for the speaker or the writer communicating to the audience to employ the
persuasion appeals. For example, in the last presidential election the
president-elects, president Trump understood his audience the American voters
and used it to his advantage. President Trump understood that the majority of
American people where tired of terrorism and drugs that pass through the
American border. Additionally, he knew that the American people where tired of
immigrant issue in the United State. Therefore, he made these challenges as his
campaign strategies by creating solutions that the American audience would
listen to since they offered a quick solution. Thus, the speaker’s knowledge of
the audience makes sure that the speaker makes use of interests as well as
emotions in his arguments as a strategy to convince the audience. Therefore,
rhetoric employs the use of pathos to evoke sympathetic reactions from the
audience as well as to build an emotional connection with the audience.

art of argumentation depends on the rhetors experience. The speakers as well as
the writers make their arguments convincing by utilizing what they have seen,
what they fell or know and who they are in an effort to find an attitude
towards understand their audience or to show an understanding of the subject in
question. Therefore, from a persuasive perspective, the rhetors ensure that
they employ their informal as well as formal language in a manner that is not
only is convincing to the audience. For example, the rhetors employ the use of
quotations and narrative in an effort to display their experience in the
subject in question.  For example, while
campaigning Hillary Clinton made an effort to say that her effort to become
president where motivated by the need to build a good future for American children.
She used this as an ethos to demonstrate that she had the interest of Americans
at heart, that her motive was credible, and that she had the knowledge of what
it takes to be president. Seemingly, the use of ethos helps display the rhetors
moral as well as ethical belief. Additionally, it helps outline the speaker’s
good character.  Thus, ethos help
convince the audience that the rhetor mean well and that he or she can be

conclusion, rhetoric refers to the art of argumentation and revolves around
balancing charisma, emotion and logic. Seemingly, rhetoric works by the rhetor
adapting to the approach they use on a specific audience, the tone they use as
well as the argument they make. As an art, rhetoric works by the speaker or the
writer making an effort to understand the subject under discussion, the
audience and using their persona while making an argument. The process of
audience adaptation involves the rhetor analysing the unspoken and the spoken
assumption that exist behind the underlying lines or arguments. Therefore,
rhetoric works by the rhetor employing the use of logos, ethos and pathos to
outline his or her argument on a subject she or he already knows and to an in
an audience he or she is familiar with.